The danger arises when brands lose cohesiveness, with colors, imagery, and design components becoming inconsistent. This can result in a loss of audience interest and disconnection. Effective branding should always foster a connection with the audience, and compel them to interact with your brand in every way possible.

Your brand is not merely confined to a logo; it embodies the very essence of your mission, vision, values. It represents who you are, the culture you've cultivated, and how it manifests for people to experience.